The Ultimate 5-Minute Guide to Winning New Landlords in 2024
22nd May 2024
The challenge of securing new landlords remains formidable in 2024. With many landlords continuing to exit the market, the competition for those who remain is fierce. As a business owner, your marketing strategy needs to evolve as much as your legal and compliance processes. Despite the rapid turnover of rental properties, sticking to old methods won't cut it anymore.
Embrace New Regulations to Gain Trust
In November 2023, NTSELAT introduced guidelines requiring estate and letting agents to provide consumers with "material information" for informed decisions on sales and rentals. As this campaign gains momentum, and with the property portals updating their fields in the first quarter, compliance is crucial. One of the fastest ways to ensure compliance is by offering accurate floor plans and 360 virtual tours.
Innovate with Made Snappy 360
While 360 virtual tours are not new, Made Snappy 360 has revolutionised the process by allowing the creation of floor plans from 360 images, delivered to you the next working day. For an average 3-4 bedroom property, this process takes just 10 minutes, saving agents significant time and money.
Use Virtual Tours to Attract New Landlords
Virtual tours can do more than just showcase properties - they can help you win new landlords. By utilising the property showcase page we provide as part of our services, a collection of high-quality photos, virtual tours, and floor plans, you can impress potential landlords. Sharing your showcase page in person, via email, or through social media campaigns will instil confidence in landlords that their property will be expertly marketed and fully compliant.
Pass Compliance Costs to Landlords
Compliance is a necessity, and the cost of our services can be transferred to the landlord. Our virtual tours can be downloaded, stored, and shared with landlords. When tenants give notice, you can re-market properties quickly without the hassle of revisiting the property. To maximise your positive reviews, sharing the virtual tour with your landlord can really sweeten the deal.
Stay Ahead with Proactive Technology
Embracing Proptech early is a bold move that can set you apart in a competitive market. By integrating this technology, you can streamline the listing process, ensuring compliance and efficiency. This approach allows you to rapidly expand your inventory and stand out in a market that shows no signs of slowing down.
Implementing these strategies will not only keep your business compliant but also make it more appealing to landlords. By leveraging virtual tours and staying ahead of the curve, you can secure new landlords and grow your business in 2024.
